Titanic

Movie Come Backs

I came across this article on the Titanic.  This article shows how the Titanic story has yet to die out and it not looking like it is going to anytime soon.  This article portrays how since the Titanic came out in theaters there have been TV show spin offs, commercials, books, and many other products or services that relate to either the movie or the actual sinking of the Titanic.  

After reading this article I thought about how this is in big part advertising when it comes to the movie, at least.  Over the past few years we have all seen The Lion King, Titanic, and many other childhood favorites come back to Theaters but even better in 3D or IMax.  Millions of dollars have been put into advertising to bring these movies back however these movies showed profits all over again for a second time.  I believe, especially for the Titanic, that it is a great advertising campaign which raises awareness to the history of the event yet it still proves to raise profits as well.

Brand Anniversaries

Brand Anniversaries

Every year you see a brand celebrate their big anniversaries such as 50 years or 100 years.  This article talks about how these brands use these anniversaries as advertising techniques to pull consumers in.  Companies usually come out with special products throughout the anniversary year which allows many new and old customers to celebrate with them.  Celebrating these anniversaries are a big marketing technique because it shows many people the quality of products these companies come out with since they have been in business for so long.  This year I have especially noticed Oreo's 100 year anniversary.  They have made a few 'birthday' cookies so that everyone can celebrate this big accomplishment with them.  I think that this is a really great way that a company can implement a marketing campaign that will be sure to make money and get more customers.

Mobile Applications

Has anyone noticed how prominent advertisements are on mobile phones applications?  Advertisements are literally everywhere it is actually somewhat amazing however they do get in the way most of the time.  Does anyone play 'words with friends' or 'draw something'?  (Just to name a few)  Well I play both and if anyone of you plays you very well know that after every play that you make an advertisement shows up whether it is for toothpaste or a trailer for a upcoming movie.  There literally are so many ways that companies can advertise these days as technology has advanced so quickly it is pretty crazy. 

Twitter

Twitter_Social Media_Advertising

This article talks about three potential major changes that Twitter is thinking about launching which is only going to enhance the opportunities for companies to advertise through Twitter.  One of the changes is an open platform which is where Twitter is going to allow third parties to come into the network which creates new ways that companies can expand their brands.  Recently I wrote a paper on how Social Media is impacting advertising and I believe that this article truly outlines this effect.  There are so many opportunities through social media that may companies can take advantage of which only improves the communication with their customers and increases the amount of new consumers.  These opportunities also enhance consumers time on social media as they can learn about new products or services, win prizes, or read about a new company that they may never have even heard of.  This is truly something that is continually changing and I believe it is only going to become more prominent as technology increases.