Twitter
This article talks about three potential major changes that Twitter is thinking about launching which is only going to enhance the opportunities for companies to advertise through Twitter. One of the changes is an open platform which is where Twitter is going to allow third parties to come into the network which creates new ways that companies can expand their brands. Recently I wrote a paper on how Social Media is impacting advertising and I believe that this article truly outlines this effect. There are so many opportunities through social media that may companies can take advantage of which only improves the communication with their customers and increases the amount of new consumers. These opportunities also enhance consumers time on social media as they can learn about new products or services, win prizes, or read about a new company that they may never have even heard of. This is truly something that is continually changing and I believe it is only going to become more prominent as technology increases.
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