Engagement Marketing

Degree Men Deodorant

Degree is starting a new advertising technique called engagement marketing.  They are going to use their mans deodorant product and create a series of videos that online social gamers can watch.  Every time these gamers watch another advertisement video from the series they can potentially earn points for their games online.  This is another great incentive to get your customers involved while learning more about your product.  In the article above it stated that about 95% of people who view these videos are more likely to go buy a degree product or share this video which will allow for further viewers and comments.  I believe that degree is really taking a great step into a new and upcoming movement as social gaming is becoming more and more popular.  Many other companies should take part in engagement marketing as it seems to be highly successful for Degree.