Monday, May 7, 2012

Game Day Advertising

Yesterday I went to a Red Sox game and of course I could not hold myself back from all of the advertisements.  Not only could you get your brand or logo printed around the stadium but you could also sell your pizza, such as Papa John's, or even the lawn care services, such as Scott's.  After sitting at the game yesterday and truly taking in all of the advertisements that you can simply not avoid I thought about how these companies that did make their way into Fenway Park, or any park/field for that matter, are truly luck.  That is such a huge way to raise awareness to your product.  Frank's hotdogs are being sold across the stadium until the 7th inning.  If you were someone who has never had a Frank's hotdog and decided to get one and ended up loving it you could go to your local grocery store and pick up a package for your family.  I know this concept is something that we are all used to as it has been around for years but after sitting there and taking it all in I thought about how great of an opportunity that would be for your brand or company.

1 comment:

  1. I feel that it is a great marketing move for a company to advertise at a stadium/ballpark. Not only are you advertising to the attendents at the game but throughout the game you're logo and name is shown on the television to viewers at home. It probably isn't cheap to get your name in the park but it is deffinitely a smart move to have it there.

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